Once you understand the concept behind PLR articles, you can see why they are appealing. Most people can envision the value of adding the articles to their websites. But, did you know there are more ways to use PLR articles than that?

1. Add them to your blog.
Similar to adding PLR articles to your website, you can take excerpts and use them on your blog for fresh content. Whether you take a portion and use it as a “tip of the day” or use the entire article, PLR articles can be a huge time saver for you.

2. Send them in your newsletter.
Need content for your newsletter? PLR articles are an option. Of course, if you’re developing a relationship with your readers, you may wish to edit the articles to make them your own voice. However, you can pull a section from a PLR article – use it as inspiration — and whip out a newsletter in minutes.

3. Start an ecourse
If you purchase a package of PLR articles based on a theme, it’s quite easy to turn them into an ecourse simply by adding them to your auto-responder. Something as simple as “Five Ideas for Kids Lunches” can become a 5 day ecourse to grow a big newsletter list.

4. Use them in your podcast
Take a PLR article and use it as inspiration for a podcast. Add the content and you’re done.

5. Send them in a print mailing
Direct mailing is huge. If you have a list of postal mailing addresses, put together a free report from PLR articles and send it out.

6. Create a special report
Simply bulk together some PLR articles that have the same topic, and make them flow into a special report. Turn it into a pdf file and give it away to your website visitors.

See how easy that is? The only hard part is finding a PLR service that is high quality and fits your niche. Look around. Make sure the PLR package or membership you choose provides you with high quality articles so you can create something you’ll be proud of.

Article written by:

Nicole Dean is the owner of  www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.  The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

Then, you allow others “free reprint rights” to your articles on the condition that they leave your resource box intact. If done correctly, high quality articles can be passed on and on, from one reprinted to another, with no further effort from you.

Sounds easy …. right?

Well, it is. But the traditional methods of article distribution, while they still work to some degree, do not work as well as they once did.

High dollar training courses and a myriad of ebooks have been written about marketing with articles. As a result, competition for article distribution is more fierce than ever before.

Until a couple of years ago, when the floodgates opened, quietly submitting two or three good articles each month to online article directories could gain you a steady flow of incoming traffic and new opt-in list subscribers, all at no cost to you.

While that is still a good idea, and it does help, directory submissions alone are not as effective as they once were.

Nowadays, most article directories are flooded on a daily basis with new submissions. Sometimes it takes several weeks after submission before your article is finally approved and placed online in the directory.

Even then, your article is likely to be just another one of dozens or even hundreds that are freely available for reprinting.

So, effective viral marketing with articles involves using a bit of ingenuity to get your articles out of that huge and ever-growing pool, and make them stand alone in full view of those who will be most likely to reprint them.

Here are a few ideas you can use toward that end:

1. Offer your articles to your own mailing list first, before you submit them elsewhere. This will go a long way toward building credibility, good relationships, and making your list members feel special. Chances are your list includes more potential (or established) online publishers than you might realize.
2. Create an ebook every month or two that contains at least 10 to 12 of your freshest articles. Then use the viral ebook tactics described elsewhere in this volume to distribute those ebooks. You can allow the articles to be copied directly from the ebook if you wish. But a better tactic might be to include links to separate auto responders, one for each article, where reprinters can instantly acquire a formatted copy of the article of their choice, along with an invitation to opt-in to your exclusive articles release mailing list.
3. Contact webmasters and newsletter publishers directly, offering to write exclusively or semi-exclusively for them. In this case, it’s important to include a link in your article resource box that offers a source of “other free articles for reprint” that you can provide. Getting your articles placed on only a few high traffic websites, or in a few big list newsletters, can quickly increase your traffic up front, and set off a viral distribution effect that can go on for weeks, months, or even years.

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Perhaps, you understood the general principles of list building, but didn’t pay enough attention to the niche market. Your product or service may be your passion, but do others on your list consider it their passion as well. Say for example, how many people are in interested in alternative healing techniques? There may be a large number of them around the world, but you won’t know their number unless you know how many people are using their search engines to look for ‘alternative healing techniques’. It is as simple as that.

Let us assume that you did some research in your niche area and did your list building based on that research. You managed to build a pretty good list as well. It still does not earn you enough money. What do you do now? Now you need to build a rapport with the people on your list. Some of the ways to build this rapport are given here.

Be Generous

Generosity pays you back in the same coin. Give as much information as you can on your way to list building. Give as many free, useful products as you can. Pay attention to the quality of the stuff that you give. Help people improve their lives and their businesses. All this generosity will make them love you. To project yourself as an expert in your field, write some good articles. Get your articles published in article directories. Initiate some online forums. The discussion thread on this forum will give you an insight into your niche market. Let people ask questions to you. If you help people, they will trust you. Once this trust develops, they will go ahead and buy the products that you recommend.

Try Out Your Product First

Whatever you are trying to sell, be sure that you try it out on yourself first. If you claim that your product does ‘ABC’, then make sure that your claims are correct. Remember that you can’t fool people. Don’t even try. It is not worth the effort. You will lose your credibility and your list building efforts will come to a naught.

Befriend Other Marketers In Your Niche

Attend conventions. Meet people who are making money in your niche and learn from them. You can get great advice there. Follow it.
Even though you have not yet made any money by list building, the good news is that, if you give quality information and if you maintain your standard, moneymaking is just a matter of time.